Adidas CEO Bjorn Gulden shared his thoughts on Ye’s controversial antics but now he’s walking back his remarks after defending the fashion designer.
Gulden, who took over the sports apparel brand earlier this year after the scandal escalated, addressed Kanye’s antisemitic remarks on a recent podcast episode of “In Good Company”. The head of adidas acknowledged that the “Flashing Lights” MC made statements that weren’t that good. He goes on to say that he doubts the rapper meant what he said.
“I think Kanye West is one of the most creative people in the world,” Gulden said during his interview with the podcast hosts. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. It just came off that way.”
After the public uproar of the CEO defending the Chicago-raised entertainer, he has since apologized for the remarks he made on the podcast. And the German athletic brand reiterated its stance on the situation with Ye.
“Our decision to end our partnership with Ye due to his unacceptable comments was absolutely the right one. Our attitude has not changed: Hate of any kind has no place in sports or society, and we remain committed to fighting it.,” Adidas said in a statement to the Anti-Defamation League.
Jonathan Greenblatt, the CEO of the Anti-Defamation League took to X, formerly known as Twitter, to share that he has been in contact with the head of adidas and he apologized for his misstatement.
“Good to speak with @Adidas CEO Bjorn Gulden this morning. Bjorn apologized for his misstatement & reiterated that Adidas is committed to fighting #antisemitism” Jonathan Greenblatt the head of ADL wrote online. “& is completely opposed to the ugly hate expressed by @kanyewest. Glad Adidas, @ADL & @FCASorg are working together to #FightHateForGood.”
Adidas cut ties with Ye and his Yeezy brand last year after his remarks about Jewish people. By doing this the brand took a huge financial hit, losing around $665 million in sales for the last three months of 2022.