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This week, the enigmatic boogeyman of Los Angeles, Drakeo the Ruler dropped his latest, uniquely titled single, “Hundiddy Bop Bop”.
Whether it’s his bars, personality, fashion, or dance moves - pretty much everything about Drakeo could be paradoxically described as understated, unapologetic, and hard-hitting and his newest release is no different. “Hundiddy Bop Bop” is Drakeo in peak form - walking over a deceptively simple, piano-led beat perfectly infused with a classic West Coast bassline - intricately weaving gritty, hyper localized slang and perfectly timed, cold-hearted bars in his signature laid back, barely-awake flow. As for the title, fans will recognize it instantly as one of the many Drakeo-isms that often find their way into song titles (see: “Flu Flamming”, “Pippy Long Stockin” and “Pow Right in the Kisser”).
The visual, directed by ImNotEvol, matches Drakeo’s confusingly laid-back delivery in that he really doesn’t have to do much to get his point across - creating plenty of ominous energy rapping directly to camera at a variety of nondescript roadside locations. We also get a look at his unique fashion sense, nonchalantly rocking heavy jewels and expensive designer clothes in his own distinct way, unbothered by current trends.
Despite the legal troubles and controversy constantly swirling around him, Drakeo has been on an impressive run since returning home in 2020, dropping 5 albums since touching down. The highlight of which would have to be ‘The Truth Hurts’ (released in Feb 2021) - with big name features from Don Toliver, Icewear Vezzo, Pressa, and perhaps the biggest name of all, Drake on “Talk To Me” - a perfectly executed blend of styles that’s become Drakeo’s biggest song to date with 30M streams on Spotify alone. Other highlights from this year include the viral hit “Ruth’s Chris Freestyle” with Remble, “La Verdad” with the popular Northern-Mexican group Herencia de Patrones, and the completely unexpected “Spaceship” collab with blossoming pop star 24KGoldn.
Drakeo’s unrelenting run this year, combined with his dialed-in flow and tight production on “Hundiddy Bop Bop” feel like a signal that there is plenty in the tank for the controversial, larger-than-life character that is Drakeo the Ruler.
Check out the video for Drakeo the Ruler’s “Hundiddy Bop Bop” below.
