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On Friday, Jim Jones and The Migos teamed up for “We Set The Trends”, a flashy, high energy banger already Trending on YouTube - staking their claim as some of the biggest trendsetters in the game while looking like a (few) million bucks on the streets of Harlem. It only makes sense that Jim Jones (one third of the most influential rap trio of the 2000’s) enlists the Migos (the most influential rap trio of the 2010’s) to let the youngins know where their definition of “cool” came from in the first place.
On “We Set The Trends” all three Migos showed up with their best bars - and by the looks of it, their best jewelry - each delivering killer verses in classic Migos form. There also seems to have been an intentional choice made to highlight Takeoff by having him deliver the first verse in addition to the catchy hook - perhaps as a nod to him most definitely not being left off of “Bad and Boujee”.
It seems clear that “We Set The Trends'' was really an opportunity for Harlem, NY’s foremost trendsetter, Jim Jonesto officially stake his claim as the originator of some of hip hop’s most beloved brands - including Tru Religion, BB Simon, and Chrome Hearts. Jones has also been vocal about him and Juelz being the first rappers associated with the now iconic streetwear brand, Supreme - when they posed for a collection all the way back in 2006… and frankly, he seems to be able to back all his claims.
Jim Jones brought The Migos to Harlem for the super-flashy, crystal-clear music video for “We Set The Trends” - bringing out the bikes, the armored vehicle, and even NYC staples like Maino, Shoota 93, and Lola Brooke.
When it comes to both music and fashion, Jim Jones is a decorated veteran playing a young man’s game at a high level. By bringing together some of the most influential tastemakers of the last two decades, “We Set The Trends” is a great reminder to the younger generation of today that they may have invented the word “drip” - but the concept is as old as hip hop itself.
Check out the video for “We Set The Trends” below - and be on the lookout for a Jim Jones x DJ Drama Gangsta Grillz Tape coming soon.
