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On Friday, Lil Uzi Vert continued his transformation into a full-on pop star with the highly publicized release of his latest single “Demon High” and its accompanying Halloween-themed cinematic visual - earning over 1.6M views and Trending on YouTube in its first weekend.
“Demon High” is a straight up pop anthem, ready-made for your next Halloween singalong. Uzi flexes his iconic, moody affected-vocals over simple melodic production and 4/4 rock beat (with the suggestion of 808s sprinkled throughout) - carrying the song with a very simple, very catchy hook about fighting (or embracing) your inner demons.
The tightly produced, high-flying visual (directed by Alex Lill) paints a picture of Uzi attending ‘Demon High’ - a place that for once, he’s the “normal” one. Amidst a sea of colorful, eccentric-looking misfits in what appears to be a real-life high school, Uzi appears wearing either a black & white suit or classic letterman jacket, stripped of his face tattoos (and any multi-million-dollar facial jewelry) as he gets bounced around in the school’s hallways full of face paint and mohawks. Despite him playing the part of the awkward outcast, throughout the video we catch glimpses of his true inner Rockstar (hinted at by his Demon Prom costume) - from his trademark shoulder shake to his nonchalant participation in the Thrilleresque choreographed dance routine, to maintaining hilarious eye contact with the camera through the crowd.
Overall, “Demon High” is a fun, catchy pop anthem with a successful, high-budget music video that perfectly matches the theme of the track and the overall brand of Lil Uzi. These types of pop-hybrid tracks continue to prove that there is more than one way to do hip hop, and it’s not always the tough guys that win. If we’re lucky, “Demon High” is a sign that there is more new music on the way soon as fans eagerly await the next Uzi project.
Check out the video for Lil Uzi Vert’s “Demon High” below.