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The incredibly talented and refreshing Maeta dropped the visual for the DJ Mustard-produced “Habits”. The title track off her 2021 EP of the same name released last summer - a project that easily puts her in the running for one of the most exciting new R&B acts anywhere.
Over the last few years, Maeta has quietly been blowing away anyone lucky enough to experience her insanely good vocals - not to mention her impressive style and unusually composed demeanor that basically screams superstar. On “Habits”, her powerful range and swag-infused style channels the likes of SZA or Jazmine Sullivan - combining serious vocal chops and a classic R&B feel with a sprinkling of modern hip hop sounds (courtesy of a crispy DJ Mustard-produced beat) - coming together to create a hugely compelling, fresh-sounding package perfectly positioned for success in 2022.
In the mostly black-and-white visual for “Habits” (directed by Za) that’s already racked up over 200K views in its first 24 hours, Maeta’s magnetic presence and supermodel looks are on full display as she contemplates her various bad habits - whether that’s smoking, drinking, or mostly the irresistible urge to pull up on your sneaky link. It’s also worth pointing out that this video is responsible for one of Maeta’s first viral moments a few months back when one of her snake co-stars decided to bite her in the face. While that surely wasn’t a fun time, the behind-the-scenes video clip of a full-glam Maeta being bitten square in the face by a jet-black snake did make for some pretty compelling content that ended up being widely shared around the internet and even made it to TMZ - which ultimately can only help spread her music farther.
For those new to Maeta, “Habits” is a great introduction ahead of the new music that’s surely coming sometime soon. The perfect combination of singer-songwriter, R&B, and a touch of hip-hop - we’ve seen her shine over and over on standout tracks like “Bitch Don’t Be Mad”, “Babygirl”, or most recently “Swangin’ On Westheimer”. She’s also killed some excellently paired collabs with songs like “Teen Scene” featuring Buddy and “Toxic” featuring BEAM as well as features on RINI’s “Over Some Wine” and Tone Stith’s “Something in the Water” - which Maeta and Tone have gotten the chance to perform together while appearing on H.E.R.’s “Back of My Mind” Tour.
Overall, Maeta is a rare and refreshing combination of style and talent - and “Habits” is just the latest example of how she is quickly blossoming into a force to be reckoned with.
Check out the video for “Habits” below - and be on the lookout for more from Maeta in 2022.