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On Wednesday, Pusha T and the legendary streetwear designer and creator of Bape (and later Humanmade), Nigo dropped the music video for “Hear Me Clearly” - the latest visual from his hugely well-received compilation album I Know Nigo officially released last week: featuring many of the most influential names in hip hop including Pharrell, Tyler the Creator, Gunna, Uzi, Kid Cudi, A$AP Rocky, A$AP Ferg, and more (and even featuring production from Ye).
Everything about “Hear Me Clearly”, from his iconic highly-polished delivery to his intricately rhymed gritty cocaine bars, is Pusha T in peak form. The song’s tinny, boom-bap production lays the perfect eerie foundation for his carefully annunciated, unapologetically street-oriented lyrics - produced by an eyebrow-raising team of Ye (the artist formerly known as Kanye West), Luca Starz, Tha Myind, and the Grammy-winning BoogzDaBeast. Despite over 20 years in the game and public promises to the contrary, it appears that Pusha’s river of drug-based rhymes will never run dry.
The beautifully crafted video for “Hear Me Clearly” (masterminded by AWGE royalty Hidji World) is truly a visual masterpiece, walking viewers through several elaborate scenes: from the trailer of a rather well-endowed construction site, to the NYC subway, to a carefully orchestrated home invasion, and finally a black void where a literal wall of cocaine bricks is being assembled to obscure the view of the hostage being taken in the background. The entire video is full of seamless transitions and striking images: from the opening image of a girl being held against the ground at gunpoint to a kilo of coke being elbow-dunked into an awaiting crack pot. Shot in New York in collaboration with Victor Victor, eagle-eyed fans can also spot a couple of hometown heroes from Flatbush, Brooklyn - with Gangtivity’s Bam Vito working out in his cell as an inmate and Fleego enthusiastically enforcing the “No Phones Allowed” rule in Pusha’s presence.
Pusha T’s “Hear Me Clearly” was already a standout off I Know Nigo since it was released earlier this month, and this home run visual is surely going to solidify the track as one of the fan favorites from the project. While compilation albums like this historically are nearly impossible to pull off, the overwhelming consensus seems to be that Nigo has knocked this one out of the park.
Watch the video for Pusha T and Nigo’s “Hear Me Clearly” below - and be sure to check out the rest of I Know Nigo out now.